Smashbox, Evolvetogether, Dom Dom Hair | 2025-Present
Creative Development & Execution
BLUEPRINT by Bryan Johnson | 2025
Creative Director
• Defined and maintained a cohesive, elevated brand identity across all consumer touchpoints
• Led creative campaigns across digital and eCommerce platforms, contributing to 150% YoY DTC growth
• Directed and mentored a team of designers to deliver high-impact, conversion-driving assets
• Collaborated cross-functionally to execute 360° brand campaigns and support product launches
KAYALI FRAGRANCE | 2024-2025
Head of VM Design, Consultant
• Concepted and executed visual merchandising assets, increasing instore brand visibility by 30%
• Developed launch creative for key international markets
• Managed relationships between retailers and internal creative team
SHANI DARDEN SKINCARE | 2022-2025
Design Director
• Directed 360° creative campaigns including photo shoots, packaging, paid media, and PR
• Built and launched Amazon storefront, resulting in 40% channel revenue growth
• Upgraded DTC and retail packaging, improving product presentation and engagement
Estée Lauder - GLAMGLOW | 2016-2022
Director - Global Visual Merchandising, Digital & In-Store
• Led team in creative vision, design, brand storytelling, planning and execution in all aspects of digital,
visual merchandising and store design globally
• Developed digital and in-store 360 activation guidelines to drive brand strategy and ensure consistency across
all channels and all global markets
• Partnered with cross-functional teams to establish omni-channel consistency and excellence of execution
(Ecommerce, sales, packaging, marketing, brand voice and consumer engagement)
• Provided leadership, coaching and technical support to direct reports and served as a role model to all team members
L’Oreal Luxe USA - Urban Decay Cosmetics | 2012-2016
Manager - Visual Merchandising
• Developed creative concepts and led all in-store collateral design
• Managed cross-functional, visual merchandising projects with domestic and international regions/affiliates
• Reviewed design specifications, prepared art files for print, attended press checks
• Started the corrugated visual display initiative to reduce acrylic and shipping packaging waste
Uline, Inc. | 2007-2012
Graphic Designer and Brand Manager (Private Label)
• Provided art direction, oversight of design, production, and release of all product related artwork while
maintaining brand standards
• Managed a team of designers
• Led production of all printed collateral from conception to completion