YULIYA BRAVERMAN - Resume

YULIYA BRAVERMAN

YULIYA
BRAVERMAN

Creative & Strategic Design Leader | Global Brand

Experience | Beauty & Lifestyle

Innovative, solutions-oriented creative leader with a proven track record of driving business and brand impact across U.S. and global markets.

Known for blending strategic thinking with design excellence to deliver high-performing 360° campaigns, digital content, and in-store experiences.

Adept at leading cross-functional teams, establishing design standards, and executing omni-channel creative initiatives across major beauty and lifestyle brands.

CONTACT

847-910-8524

yuliya.braverman@gmail.com

Linkedin.com/in/yuliyabraverman

CORE SKILLS

• 360° Campaign Development

• Amazon Creative Strategy

• Omni-Channel Marketing

• Global Retail & eCommerce Experience

• Visual Merchandising & Packaging

• Brand Identity & Design Guidelines

• Cross-Functional Collaboration

• Highly Organized & Process-Driven

EDUCATION &

PROFESSIONAL DEVELOPMENT

BFA Visual Communications

(Concentration in Advertising Design)

International Academy of Design and Technology

Business Symposium

Effective Decision-Making in a

Fast-Changing World

Wharton School,

University of Pennsylvania

Professional Course (PMP)

Project Management

College of Lake County

BLUEPRINT by Bryan Johnson | 2025-Present

Creative Director

• Defined and maintained a cohesive, elevated brand identity across all consumer touchpoints

• Led creative campaigns across digital and eCommerce platforms, contributing to 150% YoY DTC growth

• Directed and mentored a team of designers to deliver high-impact, conversion-driving assets

• Collaborated cross-functionally to execute 360° brand campaigns and support product launches

KAYALI FRAGRANCE | 2024-PRESENT

Creative Consultant

• Concepted and executed visual merchandising assets, increasing instore brand visibility by 30%

• Developed launch creative for key international markets

• Managed relationships between retailers and internal creative team

SHANI DARDEN SKINCARE | 2022-PRESENT

Design Director

• Directed 360° creative campaigns including photo shoots, packaging, paid media, and PR

• Built and launched Amazon storefront, resulting in 40% channel revenue growth

• Upgraded DTC and retail packaging, improving product presentation and engagement

Estée Lauder - GLAMGLOW | 2016-2022

Director - Global Visual Merchandising, Digital & In-Store

• Led team in creative vision, design, brand storytelling, planning and execution in all aspects of digital,
visual merchandising and store design globally

• Developed digital and in-store 360 activation guidelines to drive brand strategy and ensure consistency across
all channels and all global markets

• Partnered with cross-functional teams to establish omni-channel consistency and excellence of execution
(Ecommerce, sales, packaging, marketing, brand voice and consumer engagement)

• Provided leadership, coaching and technical support to direct reports and served as a role model to all team members

L’Oreal Luxe USA - Urban Decay Cosmetics | 2012-2016

Manager - Visual Merchandising

• Developed creative concepts and led all in-store collateral design

• Managed cross-functional, visual merchandising projects with domestic and international regions/affiliates

• Reviewed design specifications, prepared art files for print, attended press checks

• Started the corrugated visual display initiative to reduce acrylic and shipping packaging waste

Uline, Inc. | 2007-2012

Graphic Designer and Brand Manager (Private Label)

• Provided art direction, oversight of design, production, and release of all product related artwork while
maintaining brand standards

• Managed a team of designers

• Led production of all printed collateral from conception to completion

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