KAYALI FRAGRANCE| 2024-PRESENT
Creative Consultant
• Conceptualize, implement, and execute all visual merchandising assets
• Pilot and develop creative for new markets
• Manage relationships between retailer and Kayali’s creative team
• Collaborate with Global Team and manage high-volume workload
• Support retailer.com needs
SHANI DARDEN SKINCARE| 2022-PRESENT
Design Director
• Direct, concept and execute creative 360 campaigns, including packaging, digital assets, paid media, PR, visual merchandising, photo shoots and events
• Streamlined creative processes
• Built Amazon store
• Enhanced brand packaging and digital assets across all online shopping platforms
Estée Lauder - GLAMGLOW | 2016-2022
Director - Global Visual Merchandising, Digital & In-Store
• Led team in creative vision, design, brand storytelling, planning and execution in all aspects of digital, visual merchandising and store design globally
• Developed digital and in-store 360 activation guidelines to drive brand strategy and ensure consistency across all channels and all global markets
• Partnered with cross-functional teams to establish omni-channel consistency and excellence of execution (Ecommerce, sales, packaging, marketing, brand voice and consumer engagement)
• Provided leadership, coaching and technical support to direct reports and served as a role model to all team members
L’Oreal Luxe USA - Urban Decay Cosmetics | 2012-2016
Manager - Visual Merchandising
• Developed creative concepts and led all in-store collateral design
• Managed cross-functional, visual merchandising projects with domestic and international regions/affiliates
• Reviewed design specifications, prepared art files for print, attended press checks
• Started the corrugated visual display initiative to reduce acrylic and shipping packaging waste
Uline, Inc. | 2007-2012
Graphic Designer and Brand Manager (Private Label)
• Provided art direction, oversight of design, production, and release of all product related artwork while maintaining brand standards
• Managed a team of designers
• Led production of all printed collateral from conception to completion